Projects
About
Contacts

Telegram Blog
Instagram 

Vibe Research 
(2024)

 Social media constantly generates new concepts within the media space. Many of them lack clear definitions — not only outside this space, but even among those who actively use this new form of language. One such concept is «vibe». It has become deeply embedded in everyday speech as a way to describe the atmosphere, appearance, and inner essence of an object through a combination of signs. 

This book explores the notion of vibe in three stages: visual and sensory perception — interpreting vibe through imagery and experience; academic framing — analyzing etymology and comparing vibe to related terms; categorization — developing a structured system for understanding and applying the concept. The book offers a comprehensive study of vibe as both a cultural and linguistic phenomenon. It was also showcased at the “Collection” exhibition in Moscow in HSE ART GALLERY in 2024.
Vibe Research / Book, Visual Research
Book Design, Typography
@ 2024 — 2024